Xiaomi sells over two million smartphones through online fest

Xiaomi sold more than two million smartphones during an event on Wednesday.

According to the TechCrunch, Xiaomi had a twelve hour 'Mi Fan Festival 2015' across seven countries in Asia yesterday, with total sales of 2.12 million smartphones and revenue of around USD 335 million. The company also sold 38,000 Mi TVs as well as 770,000 smart appliances, including the recently announced Mi Smart Scale.

That effort broke its previous best for a 'flash sale' event.

Xiaomi said that its fan day, which was for the first time staged in India, Indonesia and Malaysia this year proved that Xiaomi is an Internet company, with an e-commerce model being an extremely successful one.

Xiaomi regularly hosts parties, invites hundreds of (unpaid) fans to launch events, while it maintains an active forum, solicits feedback and pushes out weekly software updates based on interaction with users.

Xiaomi sold more than 60 million smartphones last year, and the company expects sales this year to reach 100 million. Xiaomi is at third position among global smartphone makers by selling low-cost smartphones and tablets aimed at budget-conscious customers in markets such as China, Indonesia and India.