'Good Health Can't Wait'
Dr Reddys Laboratories announced the launch of its new visual identity and brand that will guide its actions across the globe: Good Health Can't Wait.The Company has chosen a new corporate colour - Purple, which is associated with creativity and wisdom.
The re-branding will be executed in two stages. In the first stage, the corporate brand has transitioned to the new identity. Phase two will see the identity transitioning on the Company's product packaging.
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