Intensive Swachhata awareness drive to be launched in 5 cities of NCR Region

Ministry of Urban Development and Nehru Yuvak Kendra sign MoU

Ministry of Urban Development will soon launch an 'Asli Tarakki (Real development)' campaign in the six cities of the National Capital Region with 450 select youth with communication skills and leadership qualities as lead motivators to promote awareness about the need for sanitation. The Ministry today signed a Memorandum of Understanding with Nehru Yuvak Kendra in the presence of Minister of Urban Development Shri M.Venkaiah Naidu and Minister of State for Urban Development Shri Rao Inderjit Singh. The MoU was signed by Shri Praveen Prakash, Joint Secretary on behalf of the Ministry and Major General Dilawar Singh, Director General of Nehru Yuvak Kendra. Shri Rajiv Gupta, Secretary (Youth Affairs) was also present on the occasion.

As per the MoU, NYK will deploy 50 enthusiastic, experienced in public speaking, motivated and educated youth for 52 days each of the five municipal areas of Delhi (NDMC, NMCD, SMCD, EMCD and Delhi Cantonment), Faridabad, Gurgaon, Ghaziabad and Noida for a mass awareness movement for successful implementation of Swachh Bharat Mission. The youth will be selected during a two day orientation workshop and will be given further training to undertake awareness and motivational campaigns through elocution, cultural performances, nukkad nataks etc.

The 450 youth will be engaged to spread the message of 'Asli Tarakki' suggesting that having and using toilet to be a major priority, encouraging citizens to give feedback on different components of 'Swachh Survekshan-2017' launched earlier this month, encourage people to take Swachh Bharat Pledge for a clean India and to inform targeted beneficiaries about the government support for building individual, community and public toilets.

Four chariots will be deployed in each of the nine municipal areas with banners and posters on sanitation , public address system for addressing people on key issues with facilities for showing audio-visual films and for distribution of IEC material. The select youth would also use social media extensively.

Shri M.Venkaiah Naidu lauded the pilot youth engagement and asked the officials and NYK to ensure its success so that the same could be replicated in other parts.

The Ministry would enable a dedicated page on Swachh Bharat Urban portal for weekly uploading of activities and furnishing information on number of citizens reached out, activities etc.

Under the Rs.4.70 cr pilot youth engagement, a total of 23,400 man days would be spent promoting Swachh Bharat Mission objectives in urban areas.

This youth engagement will be launched after completion of preparatory work like organizing workshop, selection of youth, fabrication of chariots etc.

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