Bharti Airtel launches music streaming app Wynk

Bharti Airtel has launched Wynk Music, a carrier agnostic music streaming mobile application, with a music library of over 1.7 million songs including Hindi, regional and international hits, an official said Tuesday.

"In India, Internet is predominantly on mobile. This music application Wynk can be used in both Android and iOS platforms from today," Srinivasan Gopalan, director, consumer business of the company told reporters here.

With this launch, Airtel has now become the first operator to introduce an over-the-top (OTT) mobile application in the Indian market, which will work across mobile operators, enabling customers to stream, download and buy songs, Gopalan said.

For the success of this paid app, the company will look forward to the smartphone consumers. He said the company has 200 million customers, out of which 35-40 million use smartphones.

"With the proliferation of smartphones in the country, mobile phones have emerged as the most preferred platform when it comes to experiencing music on the go and accounts for almost 85-90 percent of total digital consumption," he said.

"We are introducing this segment to Wynk - an innovative platform that blends technology and music and present a whole new dimension to music uptake in the country," Gopalan added.

Though 3G is the preferred connection, the app can be accessed on any mobile Internet connection like 2G, 4G and Wi-Fi.