From Baharampur on the bank of the Bhagirathi to Kolkata on the eastern strand of Hooghly, politicians came up with novel strategies to woo the voters in the guise of extending wishes on the Bengali New Year Day or "poila Baisakh" Tuesday.
In Jadavpur on the southern outskirts of the metropolis, people woke up with their morning cuppa to find small greeting cards tumbling out of their newspapers. To their pleasant surprise, it was Chief Minister and Trinamool Congress chief Mamata Banerjee wishing them good health and happiness on "Poila Baisakh".
The cards had pictures of Banerjee and the Trinamool candidate from Jadavpur constituency Sugata Bose. Towards the bottom was printed the party slogan "Banglar Disha, Bharoter Poth, Bangla Gorbe Bharater Bhobishyot" (Bengal's path is India's path. Bengal will build India's future).
There was no direct appeal for votes, but the message was hard to miss.
BJP candidate from North Kolkata seat Rahul Sinha enthusiastically distributed lotuses among the commoners as he wished them "Subho Naba Barsha" (happy New Year). He was happy as the people heartily returned his wishes.
Sinha exuded hope that the lotuses - his party's symbol - on the Electronic Voting Machines (EVM) will find similar acceptance on the polling day.
In Krishnanagar constituency of Nadia district, commoners were greeted "Subho Naba Barsha" with red roses by Congress candidate Razia Ahmed.
In Baharampur of Murshidabad district, Trinamool Congress candidate and singer Indranil Sen led a cultural rally on the occasion.
"Vote er shomprochar noy, eta bengalir culture. Manusher kache pouchanor jonne eta ekta udyog" (this is not a political stunt, rather a Bengali culture. This is an effort to reach out to the people), said Sen, merrily distributing autographs to children and adults alike.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
