Filmmaker Vikram Bhatt, who is ready with his next production venture "Ankur Arora Murder Case", says he doesn't resort to item number to get box office success.
"It's a commercial film and I dont think we need item numbers for commercial success. In the past, some good films did well without item number like 'English Vinglish' and 'Barfi!'. I dont need an item song for box office success," Vikram Bhatt told reporters at the trailer launch of "Ankur Arora Murder Case".
Directed by Suhail Tattari, the thriller speaks about medical negligence.
"The film will be an eye opener as it speaks about medical negligence," said Bhatt.
Arjun Mathur, Kay Kay Menon, Vishakha Singh and Tisca Chopra will be seen in important roles in the film.
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