Debunking a popular belief that use of social media platforms such as Facebook and Twitter alienates people from friends and family, a new study claims that this is not the case.
The researchers found no evidence for the proposition that social media reduces face-to-face communication with those who ought to matter most -- our close friends and family members.
"That's not to say overuse of social media is good, but it's not bad in the way people think it is," said study co-author Jeffrey Hall from the University of Kansas in the US.
For the study, published in the journal Information, Communication and Society, the researchers performed two experiments.
In the first, they compared data on American youth from 2009 and 2011, to see whether there was any decrease in interpersonal contact that could be correlated with increased use of social media.
The researchers found no such relationship.
"It was not the case at all that social media adoption or use had a consistent effect on their direct social interactions with people," Hall said.
Direct interactions were defined as getting out of one's house, visiting friends, talking on the phone and attending meetings of groups and organisations (apart from religious groups).
For the second experiment, the researchers recruited 116 people and texted them five times a day for five consecutive days, querying them each time about their use of social media and direct social contacts in the previous 10 minutes.
"What we found was that people's use of social media had no relationship to who they were talking to later that day and what medium they were using to talk to people later that day," Hall said.
--IANS
vc/gb/bg
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
