I take higher cut in film profits, says Aamir

Image
IANS Mumbai
Last Updated : Aug 01 2018 | 4:25 PM IST

Superstar Aamir Khan says he takes a higher cut in films' profits because he risks his time on projects. But he does so only after the cost of each film is recovered in every aspect.

The actor-producer gave out the information on the inaugural day of the fifth Indian Screenwriters Conference here on Wednesday.

During an interactive session on the topic 'Writers VS Producers: Can they never be allies?', Aamir was asked: "There is a worrying trend that now the star has started taking about 80 per cent of the film, not profit but actually as his fees. Even though he is letting his fees go, it ultimately comes to the actor taking away 80 per cent. In 20 per cent how are we going to make a successful film?"

The actor replied: "My first rupee comes to me when the film's cost is recovered in every aspect, after the producer's and everybody else's money is recovered. That's the model I work with, and certainly, I take a higher cut in the percentage because I am risking my time on that, and I think producers are happy with that too."

Explaining the model, he shared: "The model that I work on is that, say a film costs Rs 100 crore to make. It consists of everything - cast, crew, production cost, post-production cost and everything comes in that. I don't take any money in that. I take nothing.

"So, when the film releases, I get zero money. And as it starts earning money, that money goes into P and A (Promotions and Advertising), which is over and above Rs 100 crore. Say P and A is Rs 25 crore, it then goes into recovering that.

"Once P and A is recovered, the producer has recovered his money, and everybody has got their fees...then I go into the percentage of profits. This way, there is no way that the producer can lose any money. And if for some reason, the film has not recovered the money, that it didn't do well, then I don't get any money," he said.

Being part of some of the iconic films like "Dangal", "PK", "3 Idiots" and "Lagaan", Aamir believes that the script plays an important role in the success of a film.

"I think the script is the foundation (of a film) and I make sure that once I love the story and the film is in the making, people who are investing money should not be in loss. I don't allow the producer to shoulder the responsibility alone," he said.

He believes that sharing the responsibility of making the film commercially successful also secures his career and builds trust with the producers and financiers of films.

"I think this is the best business model for film and our business because in most of my films, if producer is not losing money, it is but obvious that he will sign me for the next film. That is why I always ensure that if I am signed in a film, there is no loss," he said.

Citing the example of the 2001 film "Lagaan", Aamir said: "Since that film was one of the expensive films of that time and was breaking a lot of rules of mainstream Indian cinema and that is why I felt the importance of taking the responsibility.

"That apart, I know when I come on board, producers and financiers do not question me on the subject I chose for a film because they trust me, they have faith in me. That is why I want to ensure the profit."

--IANS

aru/nn/sed

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 01 2018 | 4:16 PM IST

Next Story