Learn how to harvest happiness

Image
IANS New York
Last Updated : Apr 16 2014 | 4:13 PM IST

Chasing happiness may sometime leave you less happy, but if you set your acts of benevolence or help others in concrete rather than abstract terms, you would be a lot happier.

Givers are likely to experience greater happiness if they frame their prosocial goals in concrete rather than abstract terms, a study has revealed.

Pro-social acts are defined as voluntary behaviour intended to benefit someone else.

For example, concrete goals can be making someone smile or increasing recycling instead of following similar but more abstract goals like making someone happy or saving the environment.

"A pro-social act can not only boost the happiness of the recipient but it can boost the happiness of the giver as well," said Jennifer Aaker, a professor at Stanford Graduate School of Business.

"However," cautioned Melanie Rudd, an assistant professor of marketing at University of Houston, "not all pro-social goals are created equal."

While your expectations of success are more likely to be met in reality when you pursue concretely framed goals, broad and abstract goals may bring about happiness' dark side - unrealistic expectations, said the study.

For the study, the researchers conducted six experiments involving 543 people from laboratory studies and national survey pools in US.

The study appeared in the Journal of Experimental Social Psychology.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 16 2014 | 4:06 PM IST

Next Story