Chinese internet and technology conglomerate LeEco has signed up as the official sponsor of the 17th International Indian Film Academy (IIFA) awards 2016 that will be held in Madrid, Spain, from June 23 to 26.
"This partnership exemplifies our India strategy for content -- providing high-quality curated Bollywood experience to our users on-the-go," said Atul Jain, COO, Smart Electronics Business, LeEco India, in a statement.
LeEco is now working with Eros Now, YuppTV and Hungama in India.
Through LeEco's Membership programme, users can get access to a collection of over 2000 movies that will be first released exclusively on LeEco devices, inclusive of premieres from Hollywood and Bollywood.
--IANS
anuj/na/vt
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