The National Basketball Association (NBA) and Multi Screen Media (MSM) on Tuesday announced a multi-year extension of their partnership that will provide fans with up to 14 live NBA games per week on Sony Six.
The NBA and MSM first announced their partnership in the 2010-11 season.
Sony Six will broadcast up to two regular season games per day in addition to NBA All-Star, the playoffs and the Finals.
"Our partnership with the NBA has seen basketball become the fastest growing sport in India over the last few years. This clearly indicates that the TV viewing audience for the NBA will continue to rise," said Sony Six and Kix business head Prasana Krishnan.
NBA India managing director Yannick Colaco said: "We are excited to extend our partnership with Sony Six to continue delivering comprehensive coverage of the NBA to our fans. The popularity of the NBA continues to grow and through the diversity of NBA programming on Sony Six, we will continue attracting and engaging with existing and new viewers alike across India."
Sony Six's coverage of the 2015-16 NBA season will begin October 28.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app