Now, get your BookMyShow ticket confirmation on WhatsApp

Online entertainment ticketing platform BookMyShow on Thursday joined hands with the WhatsApp business pilot programme. As part of this test, the ticket booking platform has made WhatsApp a default ticket confirmation channel for all its users.

According to BookMyShow, the company is the first Indian online ticketing brand to integrate with WhatsApp for Business.

"WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel," said Ravdeep Chawla, Head of Product, BookMyShow, in a statement.

The feature has been rolled out and the company aims to cover its entire user base in the next few weeks.

Users who book tickets on BookMyShow would now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code along with an email.

BookMyShow had recently introduced "plan-it" -- an in-app messaging feature for friends and families to interact with each other in real-time along with booking movie tickets within the chat window.