Pooja Hegde to walk for Ridhi Mehra at LFW

Image
IANS Mumbai
Last Updated : Jan 25 2018 | 4:15 PM IST

Designer Ridhi Mehra has completed five years in the fashion industry. To mark the milestone, she has roped in actress Pooja Hegde to walk for her as a showstopper at Lakme Fashion Week (LFW) Summer/Resort 2018 edition.

Her collection will be titled Cinco which, according to the designer, will be a melange of cultural accents which Pooja is going to present.

The collection will showcase an amalgamation of five different cultures that have shaped her past collections, namely Islamic, Indian, Spanish, French and Chinese, said a statement.

Elements like Spanish open jackets and fringed shoulder epaulettes juxtaposed with delicate French flared sleeves and Islamic motifs are mirrored using Indian drapes and indigenous embroideries.

The collection will also feature alluring Chinoiserie and Islamic prints. In keeping with the brand's ideology of innovation, it has played with bugle beads in a manner to create optical illusion-like embroideries and have also given gota fabric a contemporary update.

The five- day fashion week will start from January 31, here.

--IANS

nv/vm

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jan 25 2018 | 4:06 PM IST

Next Story