Reliance to launch 'LYF' brand of smartphones

Reliance Retail, a subsidiary of Reliance Industries, on Friday said that it it soon going to launch its own brand of 4G LTE smartphones under the brand "LYF".

"The brand built on the premise of unmatched user experience will offer high performance handsets that deliver a true 4G experience comparable to the best in the world. LYF range of smartphones with superior features like Voice over LTE (VoLTE), Voice over Wi-Fi (VoWi-FI), HD Voice and HD quality video calling will enable users to experience a new digital life," the company said in a release.

LYF phones will reach consumers across the country through one of the widest distribution and retail network for smartphones, it added.

The devices will soon be available at multi-brand outlets (MBOs) and modern trade including Reliance Retail stores across India.

In addition, Reliance's net-based pan-India cellular service provider Jio Infocomm said that it has substantially completed the rollout of its network across the country and rigorous tests for a pan-India launch are now in full swing.

"In digital services, we have substantially completed the network rollout across the country and initiated the process of beta testing of our network and platforms," chairman Mukesh Ambani said in a statement after declaring the company's results for the quarter ended September 30.

In a filing with exchanges, Reliance said its Jio Infocomm has launched Wi-Fi hot spots across several locations in the country and has entered into accords with some of the state and local authorities to provide such services.

The company has also filed intimation for sharing of spectrum in the 800MHz band with Reliance Communications across seven circles to department of telecommunications (DoT).