Actress-producer Shilpa Shetty has been approached by a Dubai-based kids wear brand to lend her voice to their audio campaign and she is game for it.
The "Dhadkan" star has a son named Viaan Raj Kundra, who will turn two Wednesday.
"Saw their stuff. And liked it very much while I was shopping in Dubai. So, when they asked me to endorse I was more than happy to," Shilpa said in a statement.
Shilpa's loyalty motivated the owners to rope her in.
"Shilpa has always been a loyal customer to the elite kids wear clothing brand and, hence, the team approached her for a radio campaign as they felt her voice would add a certain credibility to the brand.
"She personally loves the brand and buys their products for her son and hence, she readily agreed to lend her voice for the campaign," a source said in a statement.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app