Sussanne Khan to lend creativity to foreign company

Decor expert Sussanne Khan has been appointed the creative director of London-based residential and hotel design company YOO.

YOO, founded by international property entrepreneur John Hitchcox and Philippe Starck in 1999, and Sussanne will partner in a vision to create sustained value through exceptional design, launching with a project in India in quarter four of this year.

"Together (with the YOO design family), I hope to offer new dimensions in creativity to the global market," Sussanne said.

"New India is a rich mother lode of style, structure and material and the world is now ready to explore these intricately. Design to me is a feeling and an emotion and when all such energies align, we will, hopefully, reach heights of intensity and balance," she added.

Sussanne is an interior designing skills, tastemaker and style influencer, with over 15 years of experience working on international design projects.

Apart from putting her creative side to many high-profile international projects creating home, restaurant, office, retail, spa and outdoor spaces, she also launched a two-storey store in Mumbai -- The Charcoal Project, stocking diverse collections by global and Indian designers, as well as furniture designed by Sussanne herself.

Hitchcox is also excited about the association.

"We're delighted to welcome Sussanne Khan to the YOO family in a collaboration that represents an exciting evolution for the brand. This partnership creates a unique opportunity to promote the very apex of contemporary Indian design across the world through one of its foremost figures," said the co-founder.