Twitter stocks surge on Google's rumoured takeover bid

Ten-year-old Twitter has a market capitalisation of more than $34 billion with 288 million monthly active users

IANS Washington
Last Updated : Apr 08 2015 | 4:58 PM IST

Two companies are believed to have contacted Twitter with "serious" interest, with Google identified as one of those firms, media reports said.Amid fresh rumours that Google may launch a takeover bid for Twitter, the micro-blogging site added over $1 billion to its market cap Tuesday amid heavy buying.

The micro-blogging site has reportedly hired Goldman Sachs as an adviser to spurn the advances.

Ten-year-old Twitter has a market capitalisation of more than $34 billion with 288 million monthly active users.

Google has a $60 billion cash pile and according to analysts, it has struggled so far in the social media arena against Facebook.

Like Microsoft was threatened by Google, Google is threatened by Facebook which is doing a better job than any other internet company of competing with Google for user attention and ad revenues.

Google launched its own social network Google+ in 2011 but it is nowhere near Facebook in terms of user share and popularity.

Rumours that Google is interested in buying Twitter are in the circulation for years and reports suggested that executives of both companies had held talks in 2011, Telegraph reported.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 08 2015 | 11:58 AM IST

Next Story