With 'Grand Mastsi', sleeze here to please!

Image
IANS Mumbai
Last Updated : Sep 14 2013 | 3:50 PM IST

Sleaze is here to please. And who are we to disagree! "Grand Masti", Indra Kumar's homage to hefty horniness has opened to a massive thundering ovation with youngsters thronging theatres in droves to watch the certifiable sex comedy.

This celebration of sex, sleaze and bust seems to have caught the nation's fancy.

The reports coming in from all over the country are enormously encouraging. And producer Ashok Thakeria who has teamed up with director Indra Kumar to make movies for 30 years is as pleased as a punch.

"We knew we'd get the audience in. We were very clear about our intentions with this one. When we had gone for censor certification we had right away asked for an 'Adults' certificate.

"The members of the Censor board were shocked that we didn't even ask for a 'UA'. But why should we, when we were certain that it was meant for an adult audience?" said Thakeria.

"Grand Masti" was stopped by the courts in Punjab, Haryana and Rajasthan. But the order was lifted just in time.

Relieved and happy Thakeria says: "Aamir Khan asked us what kind of cinema we were making. We told him we are as clear about our intentions while making 'Grand Masti' as Aamir is about his cinema. We are not the least apologetic about what we have made."

"If we've ended up offending people with our brand of comedy then why are shows going full everywhere? Long queues of people are being turned away from theatres. Extra shows are being added to many theatres," he added.

Not only the producer but Trade analyst are also surprised with the "bumper response" to the film.

"Seeing the bumper opening of 'Grand Masti' it looks like a winner. The repeated success of dumb brain-dead films proves we have a huge audience for such films. Sleazy sex comedies with double-meaning dialogues were and would continue to be in demand," said Amod Mehra.

Added Tarun Adarsh: "Sex and sleaze can never go out of fashion. The terrific opening of 'Grand Masti' proves it. The masses as well as the youth love it."

And we really can't question success, can we?

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 14 2013 | 3:42 PM IST

Next Story