Letters: Thaler's contribution

The book, Nudge: Improving Decisions about Health, Wealth, and Happiness, which Thaler co-authored with Cass R Sunstein in 2008, will now attract more readers

Image
Business Standard
Last Updated : Oct 10 2017 | 11:27 PM IST
With reference to the editorial, “A Nobel ‘nudge’” (October 10), awarding Richard Thaler the Economics Nobel is, in a way, an effort to bring back the focus of economic research on its relevance to the masses. In recent times, economics and economists have come into disrepute because of relying on jargon and an undeclared competition among their ilk on who will speak last on inflation, gross domestic product and economic growth. The ultimate objective of economic research — bringing the most benefit to the largest number of people with available resources — was forgotten.

The book, Nudge: Improving Decisions about Health, Wealth, and Happiness, which Thaler co-authored with Cass R Sunstein in 2008, will now attract more readers. The Nobel Prize money may not mean much to Thaler at this age — he is 72. But the audience he will attract in the years ahead will become conduits for transmission of changes in policy that is beneficial to society. 

Some say his theories on behavioural economics are already being experimented with in India. Notwithstanding the veracity of this line of thinking, a revolution in communication means ideas are travelling faster these days. If the work done by Thaler, which is now being showcased by the Royal Swedish Academy of Sciences, influences government policy and society’s approach to wealth and its distribution, he will earn a place in world history much higher than those occupied by several of his predecessors.
M G Warrier,   Mumbai
Letters can be mailed, faxed or e-mailed to: 
The Editor, Business Standard
Nehru House, 4 Bahadur Shah Zafar Marg 
New Delhi 110 002 
Fax: (011) 23720201  ·  E-mail: letters@bsmail.in
All letters must have a postal address and telephone number 

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Next Story