The flip side of Flipkart's offer

An overzealous marketing executive got rapped on social media recently. A promotional mail from Flipkart saying "beautiful women are more successful in their lives" went out to women customers recently, offering discounts on clothing and footwear if they shopped on the Flipkart app. One of the recipients of this mail took to Twitter to vent her ire. "Thanks for this piece of sexist **** email @Flipkart," she posted along with a screenshot of the promotional email. To Flipkart's credit, it lost no time in replying. It tweeted that the company "does not endorse the content of the email and will investigate and take action". The chief product officer of the online marketplace also offered an unconditional apology to the customer, saying, "this is a big fail, will not happen again".