Airtel App Central celebrates 4 months of store opening

• Clocks 13 million downloads – Airtel’s mobile customers downloaded at the rate of 1.2 downloads/ second over 4 months 
• Grows store to offer 71,000 plus Apps – becomes largest App Store in India 
• Increases compatibility across 780 devices - up from 550 devices at time of launch

Bharti Airtel, one of the leading emerging markets’ telco, today announced that Airtel App Central-India’s first Mobile Apps Store- is celebrating 4 months of its store opening. Airtel App Central has clocked 13 million downloads in 4 months-seeing Airtel’s mobile customers across the country download at an ever increasing pace of 1.2 downloads/second. The store has also grown to offer 71,000 plus Apps to become the largest App Store in India. Mobile Apps on App Central will be available for download across 780 mobile devices up from 550 devices at the time of launch.

Announcing this, Atul Bindal, President-Mobile Services, Bharti Airtel said, “Four months since it opened - Airtel App Central continues its triumphant march, transforming into Smartphones the basic devices of an increasing number of Airtel mobile customers across the country. Airtel customers have identified our Easy Single-Click Purchase Mechanism as the most popular aspect of the Store.” He added, “With over 32% of downloads paid for, App Central is also emerging as the preferred destination for existing and upcoming developers in India and the world over.”

Airtel’s Mobile customers can choose from an incredible range of Apps in 25 categories, including social networking, games, business, news, sports, health, education and travel. Customers can also visit Airtel Live on their mobile phone and browse into App Central or SMS app to 54321 (toll free) to receive the URL. All apps are scanned for viruses & checked for handset compatibility before making them available for customer download.

About Bharti Airtel Limited:
Bharti Airtel Limited, a group company of Bharti Enterprises, is a leading emerging markets telco with operations in 18 countries across Asia and Africa. The company has over 180 million customers across its operations.

Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week. Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in 18 countries across Asia and Africa. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand (excluding Bangladesh and Africa). Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit www.airtel.in