Ford India brings Ikon Plus in the new year

Ford India introduced a new variant of the Ikon today. The new Ikon Plus comes loaded with state-of-the-art accessories as a comprehensive package enhancing the style and comfort of the vehicle.

The Ikon Plus variant is an outcome of customers' evolving needs and feedback. The Ikon Plus is available at a special attractive price of Rs 5.77 lacs for the Diesel variant and Rs. 5.17 lacs for the Petrol variant (ex showroom, New Delhi).

The Ikon Plus is attractive on the outside as it is comfortable inside. The macho exterior is augmented with 13" Hyper silver alloy wheels and chrome on the decklid handle & exhaust trims. The immaculate interiors come replete with leather vinyl seats and IPod-compatible MP3 player. The Ikon Plus also boasts of eminent security features such as remote keyless entry and anti-theft alloy wheel nuts.

''The new variant is a follow up to the terrific response witnessed on the Ikon iKool last year. We believe that the new plus pack is further reinforcement to push the limits to give our customers more style, safety and comfort features,'' said Nigel Wark, executive director, marketing, sales and service, Ford India.

Recognized in the year 2009 with two significant and credible JD Power Awards for Dependability and New Vehicle Initial Quality, the Ikon's sales performance resulted in 196% sales growth in 2009 over the previous year. Another noteworthy achievement was last year's Autocar’s ‘Ikon 20000km cross country drive’, demonstrating Ikon's superior fuel efficiency, clocking fuel economy of 28.54 KMPL and an extremely low running expense measured as cost per km of Rs 1.39 per / km. 

With more than 1,20,000 vehicles on the road, the Ford Ikon continues to offer a great combination of class-leading fuel efficiency, superior driving experience and great value proposition in the entry level sedan segment.

About Ford India:
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With more than 2300 employees, the company's models include the Ikon, Fusion, Endeavour and the Fiesta.

For more information, visit www.india.ford.com