Innovation in the leading Air Care category: Airwick Freshmatic

Airwick, the leading air care brand, now brightens the air around you with Airwick Freshmatic. Airwick Freshmatic is an automatic room freshener. There is automatic setting with a timer, as you desire and the magic begins.

Airwick Freshmatic spray bursts out fresh fragrance automatically at pre-defined intervals. Timer on the device lets you chose the spray intervals 10 mins, 28 mins and 32 mins as per your comfort. Airwick Freshmatic is being offered with three fragrances: lavender, sandal and rose.

Mr. Chander Mohan Sethi, Chairman & Managing Director South East Asia, Reckitt Benckiser India says, “Keeping up with the trend of innovation, Reckitt Benckiser has launched an automated Air spray. This has been based on a sharp understanding of consumer needs and fragrance preferences.  Fragrances are very personal to individuals some like them strong and others like a mild lingering in the air. Thus Airwick Freshmatic leaves the consumer with a choice of the level of fragrance in their home”.

Airwick has always been at the fore-front when it comes to providing consumers a unique and relevant way of freshening their homes. Other unique products under Airwick range include Airwick Electrical room freshener and Airwick room sprays

Air care category, pegged at more than INR 150 crores, is still in its nascent stage, but has seen aggressive growths of nearly 30%. Airwick launched in 2008 brought the sleeping category alive with media investments and made this category exciting. Air care is further expected to witness the entrance of several more new players and products over the period.

About Airwick;
AirWick was first launched in the USA in 1944. AirWick products come in a ever-growing range of more than two hundred fragrances and a large number of formats. Today, AirWick is one of the biggest brands for the company, globally. Sized at about £700 million, it is in a strong position across most markets it operates in - it is either the category leader or a close second.

For more international information on AirWick, please visit: www.AirWick.com

About Reckitt Benckiser:
Reckitt Benckiser (RB) is a world leader in household, health and personal care.

It is a FTSE top 25 company and since 2000 net revenues have tripled and the market cap has quadrupled.  Today it is global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about 35% of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French’s, and they account for 70% of  net revenue.

RB people are at the heart of the company’s success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initiative.

Headquartered in the United Kingdom, the company employs about 25,000 people worldwide, with operations in over 60 countries and sales in almost 200 countries.

For more information visit RB.COM