IT CEO's sow seeds for a greener tomorrow

At CEO Volunteer Day by NASSCOM Foundation on the occasion of World Environment Day

NASSCOM Foundation initiated 'CEO Volunteer Day', on the occasion of World Environment Day in the capital today. CEO's from IT-BPO companies proved to be an inspiration to young professionals by planting a sapling at the Don Bosco Night Shelter Home for Boys, Okhla, each along with the children. Those present included Som Mittal, President, NASSCOM and Trustee, NASSCOM Foundation; Sudip Nandy, CEO, Aricent; Diwakar Nigam, CEO, Newgen; T.K. Mangalam, Senior Consultant TCS, G V Singh, CIO & Centre Leader Steria; Sanjeev Badhwar, Location Head, Mphasis; Paritosh Sharma, Founder, Until ROI and Simi Suri, HCL CSR Lead.

NASSCOM Foundation [NF], the social development arm of NASSCOM organized 'CEO Volunteer Day' an initiative to celebrate volunteerism and corporate sustainability.

It is NASSCOM Foundation's endeavor to bring together business leaders from the IT-BPO sector in India, along with their teams to demonstrate the power of collective action and citizen's initiatives for sustainable development.

Som Mittal, President, NASSCOM and Trustee, NASSCOM Foundation said, "The CEO Volunteer Day celebrated on World Environment Day highlighted two key areas of focus for NASSCOM Foundation - inclusive growth and environmental regeneration."

Sagarika Bose, Vice President- Research, NASSCOM Foundation said, "Kids and plant saplings are so much alike; when you are with them age, designations and status cease to matter. Both need tender loving care and everyone just gets down to their level and joins in the fun. This was the case with the CEOs, CIOs and location heads from participating companies who came to the WED2010 celebrations organized by NASSCOM Foundation. Adults and children alike had an innocent and yet gleeful expression on their faces while their hands were stuck in mud."

As responsible citizens of the country the CEOs have taken it upon themselves to set an example for all employees by taking the first step in ensuring a greener environment and a brighter future.

This initiative is part of NF's My Kartavya, a volunteer management portal for NASSCOM member companies. It is a platform to bridge the gap between companies and NGO'sand make volunteering opportunities easily accessible. To foster the spirit of volunteering amongst industry employees, NASSCOM Foundation organizes such events that give corporate employees an opportunity to relate to different issues and choose a cause to identify with.

Additionally, NASSCOM Foundation also helps IT-BPO companies manage e-waste through a program called Big Bridge. Through this program, old computers from IT organizations are re-furbished, reloaded with content and channelized to NGOs registered with NASSCOM Foundation.

On the occasion of World Environment Day, NASSCOM Foundation also organized a cleanup drive of Ghatkopar Station in Mumbai along with employee volunteers from InfrasoftTech, Pangea3, Tata Consultancy Services, Tricom Information and Technology, WNS Global Services and Zenith Computers.

About NASSCOM Foundation
NASSCOM Foundation (NF) aims to channelize the potential of the IT-BPO industry towards inclusive development of India.NASSCOM Foundationis the social development arm of NASSCOM, the internationally recognized trade body of the Indian IT-BPO industry.

NASSCOM Foundation was established to transform the lives of the underserved by leveraging the resources of the IT-BPO industry. NASSCOM Foundation is a charity registered under the Indian Trusts Act, 1882 and under Section 12A of Income Tax Act.

For more information, please visit www.nasscomfoundation.org