Pyramid Saimira strengthens its presence in Malaysia

Inaugurated Pyramid Saimira Summit Cineplex in Bukit Merthajam; Further consolidates presence in the country with the 3-screen Cineplex.

Pyramid Saimira Group, the world's fastest growing entertainment conglomerate, inaugurated the Pyramid Saimira Summit Cineplex in Bukit Merthajam, Malaysia on Thursday, July 31. The 3-screen Cineplex is equipped with state-of-the-art infrastructure and a combined seating capacity of 703 seats. The inauguration of the Cineplex coincided with the worldwide release of the much-awaited Rajini Kanth starring film, Kuselan.

Speaking at the inauguration of the Cineplex, Mr. P. S. Saminathan, Chairman & Managing Director, Pyramid Saimira Group, said, "We are extremely happy to inaugurate the Pyramid Saimira Summit Cineplex in Bukit Merthajam today. We forayed into Malaysia a little over a year ago with the objective of creating a vertically integrated theatre chain in Malaysia. We are very happy that Malaysia has evolved into a huge market for the entertainment industry. Through our screens in Malaysia, we hope to re-define the entertainment options that are available for the people here. Our screens will offer English, Malay, Chinese and Tamil content for the viewing masses here."

With the inauguration of Pyramid Saimira Summit Cineplex, a total of 13 screens will be owned by Pyramid Saimira, with a combined seating capacity of 4215 seats across its screens in Kuala Lampur, Butterworth, Bukit Merthajam, Melaka, Kluang, Johor Bahru and Seremban. Pyramid Saimira set up the Pyramid Saimira Theatre Chain (M) Sdn. Bhd, a joint venture between Pyramid Saimira Theatre Ltd and Asian Integrated Industries, Malaysia, in April 2007. The entity was formed with the objective of and to further digitalizing screens across Malaysia, and to encourage local film production in Malay, Chinese and Tamil languages, apart from distribution of Indian, Chinese and English films.

About Pyramid Saimira Group:
Pyramid Saimira Group operates in six countries. It is a holistic Indian Multinational Entertainment Company. It is present in film exhibition, film distribution, film production, TV content production, advertisement, Gaming & Animation, Media, Food & Beverages and Realty etc. It has twelve group companies namely Pyramid Saimira Theatre Ltd., Pyramid Saimira Production International Ltd., Pyramid Saimira Theatre Chain Malaysia Sdn Bhd, Pyramid Saimira Entertainment Ltd., Singapore, Pyramid Saimira Entertainment America Inc., USA, Saimira Realty Pvt. Ltd., Pyramid Saimira Production Services Ltd., Dimples Cine Advertising Pvt. Ltd., Aurona Technologies Ltd., UK, Saimira Access Technologies Ltd., Jiangsu Longzhe Pyramid Saimira Co. Ltd., China and Sprize TV

Its group holding Company, Pyramid Saimira Theatre Limited is publicly listed in National Stock Exchange (NSE: PSTL) and Bombay Stock Exchange (BSE: 532791). In the exhibition sector, it has over 55 multiplexes with approximately 875 screens (as of date) across India, Malaysia, Singapore and North America. Pyramid Saimira Theatre Ltd. recently signed an agreement with Spize TV, a UK-based DTH player, as well as an arts and cultural cooperation agreement with the China Society of Music Research Board (CSRMB) to operate theatres, distribute films and further engage in other entertainment and cultural activities in China. By 2010, the Group plans to operate 175 multiplexes with 2,000 screens in India alone. By its own estimates, Pyramid Saimira ranks as the world's third largest cinema operator based on its number of seats and admissions with nearly 5,22,969 seats as of March 2008. More information is available at www.pstl.in.