Raj Raman joins BCPL as the MD and Chief Executive Officer

Bollywood Corporation Private Limited (BCPL) is a registered Indian Company owned by Percept Limited.

Raj Raman is a post graduate from IIM Bangalore and brings with him over 22 years of experience across functions like Sales, Marketing, Operations and Business Management. He has also worked across diverse categories like FMCG, Financial Services, ITES and Real Estate.

Said Mr Shailendra Singh, Joint Managing Director, Percept Limited, “Raj Raman will help build a team that will handle Bollywood Corporation and has the mandate of developing the various verticals of its business. His expertise and experience in various functions will be an asset for us and will bring the much required corporatization that is essential for a project of this scale and nature.”

Prior to joining Percept, Raman was with HIRCO Developments Pvt Ltd., as CEO (Homes and Offices), where he was also the Director on the Board. Earlier, he has worked with Fullerton India Enterprises, Prudential ICICI Mutual Fund, Tata AIG, GE Countrywide, Marico Industries and Asian Paints.

On his appointment, said Mr Raj Raman, “It’s a huge challenge for me to handle a project of this size and scalability. Percept’s commitment towards the project gave me the confidence to take up this role and together, we will ensure that we create a property that the Indian consumer would love to experience. We already have a few plans in place and we will announce them at the appropriate time.“

Bollywood Corporation will provide a totally novel experience for a visitor and offer a unique means by which consumers can revisit Bollywood in its original grandeur and history. It promises to bring an exclusive ‘touch and feel’ Bollywood experience to consumers wherein they can get up and close with Bollywood by experiencing the complete 360-degree offering from the vast world of Bollywood.

About Percept
Founded in 1984, Percept, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 1,000 people and 62 offices in India and the Middle East and a capitalized billings of about INR 1,600 crores (FY’08).

Percept operates in 3 verticals

 

 

Entertainment – which includes Content, Talent Management, Sports, Experiential & Entertainment Marketing.  

Media – which includes Media Services, Out-of-Home and Digital Media.  

Communications – which includes Advertising, Public Relations and IMC Consultancy.

About Bollywood Corporation Private Limited
Bollywood Corporation Private Limited (BCPL) is a registered Indian Company owned by Percept Limited. BCPL will create and own business concepts and intellectual property rights using the brand name ‘Bollywood’. Bollywood Corporation Private Limited will own the IPRs and will be responsible for concept development, merchandise, software and the overall management of its verticals.