Shree Cement enters in Power Trading Business

To sell power through its new entity the Shree Power Trading

Shree Cement Limited, the largest cement manufacturer of North India and among top five cement manufacturers in the country, also has a presence in the power generation sector with an installed captive power generation capacity of 260 MW and an additional merchant capacity of 300 MW to be added by end of this fiscal year.

Shree Cement is determined to enhance its presence in the power sector   value chain   through its power business development group i.e., Shree Power Trading, which has been recently granted Category –I, Interstate Power Trading license by CERC.

Mr. H M Bangur, Managing Director, Shree Cements said that “we are very pleased with this development and like in our existing businesses we would like to provide our customers with best products  & services”.

Shree Cement, which has been selling its surplus power in the recent years, will now start at power trading as an independent business activity, through, its division –Shree Power Trading. With the support of its experienced manpower and expertise in the power sector, Shree Power Trading division has plans to emerge as a significant player in the sector.

Shree Power Trading would undertake power-trading activities on all India basis by providing effective, reliable and pragmatic sale and purchase opportunities to different entities including Utilities Industries, Direct Open access customers and Captive power plants. Shree Power Trading proposes to offer a bouquet of products which include bilateral and exchange platforms, for long, medium and short term contracts and also facilitating banking arrangements.

About Shree Cement Limited
Shree Cement Limited, the largest cement manufacturer of North India and among top five cement manufacturers in the country, is an energy conscious and environment friendly organization and is a part of many international forums propagating green initiatives. Its “Optimal Utilization of Clinker” project has already saved large amount of carbon emission and earned carbon credits for the same. Its latest initiative is setting up of 40 MW Green Power projects, which will be largest capacity of in the entire world cement industry. The Green Power Plants would utilize waste heat generated from Company’s cement plants which is presently emitted into atmosphere and thus would conserve precious fossil fuel sources. Recently, Shree Cement won the prestigious first prize in Energy Conservation for Ras Unit V for the year 2009.

Shree Cement has been rated one among the top 20 Best Employers in India as per a survey carried out by Business Today Magazine along with Mercer-TNS. Shree Cement is the only Cement Company and only Company of Rajasthan, which finds place in the said list. The high ranking of the Company in the survey, is a recognition to Company’s first-rate HR practices and “happy family” culture fostered in the organization.