Usha Brita launches Spring water guard with taste enhancer feature

It’s time to bid adios to old patterned, hard to maintain candle filters!

As an effectual and trustworthy solution for the Indian consumers to fight the dirt and hazardous germs in Summer and Monsoon water, Usha-Brita a well known, reputed and trusted name in household appliances launches a new model, Spring water guard at a effective price of Rs 1499/- especially designed for rural & small family Indian Market. The water purifiers are specially designed with latest technology to give chemical and bacteria free healthy water.  It will replace candle filters because it’s Stylish, Easy to maintain, and a low cost product from Usha - Bita.

Near about 80% of diseases in India are caused by water germs and awareness about the health risk due to polluted water consumption is very low among rural/urban population. In today’s time people still prefer water boiling technique or candle filter to purify water. Most of the people do not use water purifiers due to its high end price. To address this need of Indian consumers we have launched Spring water guard, which has a low cost factor & high quality service, said Mr.Suneel Saxena, Sales Head, Usha Brita.

Usha Brita Spring Water Guard, new variant in offline category ,Usha Brita water guard is the India’s only water purifier that offers a taste enhancer feature & G-boiling technology which is a patented German technology supported by international certification. Auto Spill Proof Purification with 3 stage purification process, achieving chemical free (toxic organic carcinogenic compounds like chlorine, trihalomethanes, insecticides, pesticides and herbicides) and bacteria free water (By eliminating the risk of diseases like gastroenteritis, cholera, jaundice, typhoid and amoebic dysentery)  at its best at a very minimal cost.

At the 1st stage a micron pre - filter removes suspended dust and dirt particles, the 2nd stage involves disinfecting water making it hygienic and potable and finally the 3rd stage improving the taste, transparency and remove bad colour, turbidity by polishing water with taste cartridge.

More Indians need to become aware of the importance of installing drinking water purifiers. There remains a huge untapped market. It is estimated that around 80% of urban dwellers do not purify tap water. It is definitely generations ahead of other water filters, giving them a tough fight with its time tested Bacteriostatic property.

To facilitate house wives to clean up worktop area where the waterguard is placed in the kitchen, in a comfortable manner, Usha Brita Spring Guard comes with a base stand that is a very convenient option. It enables them to wipeout dirt and stains without much hassle making it keep the area hygienic. It also gives the water guard a raised platform making it look more elegant.

About Usha Brita
Usha Brita Waterguard purifiers are products from the well known brand of Usha Shriram, the leaders in Home Appliance, Furnitures , Cookware, Lighting and Brita Water Purifier Systems GmbH, Germany. It’s a 50-50 joint venture between the Usha and Brita.

Brita is the world's no. 1 company in the field of domestic table-top water filtration systems. Its products are sold in over 75 countries and have more than 200 million satisfied customers across the world. It has six manufacturing plants in countries such as Germany, USA, UK, Switzerland, Canada and India. Brita water filters are the largest selling water filters in countries like Germany, USA, UK, Australia and Canada.