Barara Ram Leela Club, which has erected the towering effigy has been doing this since 1987 -- starting with a 20- feet tall effigy and increasing the height every year since.
"Effigies made by us have made it to the Limca Book of World Records on five different occasions," the club's chairperson Tejender Chauhan said today.
However, the height of the effigy was not increased this year due to the increase in production cost.
"We spent Rs 25 lakh on this one," he said.
The sword held by the latest 'Ravan' is around 50-feet long and eco-friendly fire crackers have been used to make it safe from the environmental point of view.
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