The Syrian Observatory for Human Rights said the Islamists included the Al-Qaeda affiliated Al-Nusra Front.
"Al-Nusra Front, Sham al-Islam and Ansar al-Sham are engaged in fierce clashes around the Kasab crossing with Turkey in Latakia province," Observatory director Rami Abdel Rahman told AFP.
"They have seized guard posts around the crossing but are not yet in control of it," he said.
They also took a nearby hill and directed mortar fire at the crossing and at the nearby Alawite village of Karsana, killing five people including a child.
State news agency SANA said 17 rebels were killed, including Al-Nusra's chief in Latakia province.
Today's clashes came after the three Islamist groups announced the beginning of the "Anfal" campaign in the Latakia area.
Al-Nusra is the Syrian affiliate of Al-Qaeda and one of a number of jihadist groups fighting to overthrow President Bashar al-Assad.
Large parts of Latakia province have remained relatively insulated from the fighting elsewhere in Syria.
The province, which includes Assad's ancestral village, is considered a regime stronghold, and many of its residents are from the Alawite minority, like Assad.
It estimates that in three years, the Syrian conflict which began as peaceful protests but became a civil war, has killed more than 146,000 people.
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