As a part of its aggressive strategy to promote domestic and global tea trade, the Tea Board of India - apex tea body under the Ministry of Commerce - has partnered with World Tea and Coffee Expo (WTCE).
With the expo becoming the definite platform for the hot beverage sector to meet and transact business deals, the Tea Board of India has doubled its pavilion size for 2016 as compared to 2015. This reflects not only the strong growth potential of the Indian markets but also of the board's commitment to ensure healthy growth of the tea sector, a statement issued here said.
A few initiatives of the Board include accident insurance scheme for plantation workers, launching of e-auction to bring uniformity in rules across all auction centres and Fetching better prices to sellers/growers, participating in WTCE, encouraging farming of tea in newer areas like North India etc.
The Expo is organized by Sentinel Exhibitions Asia P Ltd [SEA], a part of the Sentinel media group.
WTCE comprises of an Expo, a two-day high level conference and Workshops on tea & coffee. WTCE has become the ideal launch pad for new products especially by SMEs who don't have big budgets. The show is attended in a big way by retailers, wholesalers, importers/exporters, Chain stores, F&B managers, Spa managers, hotels / hotel chains, grocers, resorts, tea & coffee houses, spices manufacturers and allied professionals.
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