Aamir Khan to pitch in for Nutrition campaign

"The Women and Child Development (WCD) ministry has planned a major information, education and communication or IEC campaign against malnutrition with the pro-bono services of film actor Aamir Khan. The campaign will be ready in a month or two," a senior ministry official told PTI.

The campaign involving Khan, who is doing it for free, would comprise audio, visual as well as print media and also SMSes that would spread the message through mobile phone services.

Officials said the publicity campaign involving the actor was currently under production stage and it would be rolled out in three stages.

"There are people in the country who are not even aware of what constitutes malnutrition, so in the first stage Aamir Khan will be seen explaining and introducing the concept," the senior official said.

"As the campaign moves ahead, in the second and third stage the actor will convey specific messages as to what the public can do to prevent and remove the problem of malnutrition," he added.

The official added that while Khan was offering his services for the campaign without any charge, the UNICEF was also providing assistance to the ministry in meeting the production related charges.

The 47-year-old actor's TV programme 'Satyamev Jayate' which has highlighted issues such as female infanticide, dowry and honour killings has been appreciated by the audience. MORE