Amazon launches 'Tatkal' initiative for small and medium biz

E-commerce giant Amazon today announced the launch of 'Amazon Tatkal', an initiative that enables small and medium businesses (SMBs) to go online and sell products on Amazon.
Starting with New Delhi, Amazon Tatkal will traverse the country, engaging with thousands of entrepreneurs, artisans, manufacturers and sellers and help them sell online on the spot, the company said in a statement.
It said Amazon Tatkal is a specially designed studio-on-wheels offering a suite of launch services includingregistration, imaging and cataloguing services, as well as basic seller training mechanisms.
It will enable thousands of interested sellers tostart selling on Amazon in real time and experience thebenefits of launching an online business, the statement added.

The company said Amazon Tatkal will visit seller-densepockets across multiple cities in the country and engage withlocal businesses over the next several months.
"We are very excited to see the high level of interestand enthusiasm from sellers to get online and benefit from thedigital economy. Amazon witnessed agrowth of 250 per cent (YoY) last year," Amazon India Directorand GM (Seller Services) Gopal Pillai said.