Ansysco Anand ties up with Seiken Chemical for Indian mkt

Auto component maker Ansysco Anand, part of the Anand Automotive group, today entered into collaboration with Japan's Seiken Chemical Industry Co to manufacture and sell coolant and brake fluids in India.
Under a technical assistance agreement (TAA) signed between Ansysco Anand and Seiken Chemical Industry, the partners will be catering primarily to Japanese OEMs in India, the company said in a statement.
"The objective of this TAA is to manufacture and sell coolant and brake fluids to Japanese OEMs in India. This will enable Ansysco Anand to access latest technology on coolants and brake fluids from Seiken," it said.
This collaboration will ease the entry of Ansysco Anand into Japanese OEMs that contribute nearly 60 per cent in the Indian automotive market, it added.

Seiken Chemical Industry Co President Yukio Maekawa said: "In Ansysco Anand, we see a reliable partner with whom we can collaborate to supply good quality coolants and brake fluids in India."
For better customer satisfaction, the company is continuously researching, developing, and supplying good quality products at a reasonable price, he added.
Anand Group CEO Deepak Chopra said: "This collaboration will open up new opportunities for us to tap into the Japanese OEMs present in India."
For the last two decades, Ansysco Anand has been one of the leading manufacturers and suppliers of radiator coolants, PVC adhesives, brake fluids and filter compounds to important OEMs in India, he added.