The Centre for Science and Environment (CSE) slammed the All India Poultry Development and Services Private Limited for its advertisement and said it is "complete misrepresentation".
The advertisement refers to the results of a 2014 study conducted by the CSE on chicken, it said while strongly rejecting the way the study results have been twisted to suggest that there is no misuse of antibiotics in the poultry sector and that the chicken produced is safe.
"They are even using life-saving drugs like colistin to fatten the chicken. There seem to be no genuine attempt by the industry to reduce antibiotic misuse and this advertisement is an eyewash, the Deputy Director General, CSE, Chandra Bhushan, said.
The advertisement which said that chicken should be eaten as it has a lot of benefits, also went on to say that the Indian poultry industry has already adopted usage of prebiotics, probiotics, phytogenic additives, acidifiers and immuno stimulants as an alternative to antibiotics.
"They are misguiding the nation and trying to dilute their contribution to the problem of antibiotic resistance. This will not help the industry in the long-term. They must act responsibly, Bhushan said.
Referring to the issue of maximum residue limits (MRLs) in the advertisement, Amit Khurana, a senior programme manager, Food Safety and Toxins team, CSE said that it is a "myopic" view as residue level in food is only one part of the problem.
Chandra Bhushan further added that India does not have any standards on residue levels in chicken meat.
"Comparing residue results with the MRL of the European Union is meaningless. Our study was aimed at establishing the fact that banned, critical and highly prescribed antibiotics are being misused by the poultry industry we did not make any comparisons with MRL as India does not have an MRL of its own," Bhushan said.
"There is no legal ban on use of antibiotic growth promoters in poultry. The 2014 advisory from the Department of Animal Husbandry, Dairying and Fisheries has no legal binding.
"The Food Safety and Standards Authority of India is yet to come up with final standards of antibiotic residues in chicken. We have a National Action Plan on AMR now, but unfortunately there are no funds allocated for it. The plan would have no real functionality without money put behind it," Bhushan added.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
