Apttus to invest USD 35 mn in India in next 3 years

Apttus, the Quote-to-Cash solution provider, today announced its plans to invest USD 35 million (about Rs 234 crore) in the next three years in India.
The investment includes USD 15-20 million over 12 to 18 months at Bengaluru, where the company today officially opened its development centre.
Quote-to-Cash is an Information Technology term for integration and automated management of end-to-end business processes.
The centre is a combination of sales office and product development spaces that will house 200 employees and leverage the best of HR practices, Apttus said in a statement.
The Bengaluru centre will primarily focus on product development, engineering, patent, innovation, R&D and Sales & Marketing, the statement said, adding it would hire 150-200 people in 1-2 years.

"The opening of our second centre in India after one in Ahmedabad, is representative of our commitment to our product and our customers," said Jesal Mehta, GM - India of Apttus.

With the opening of its centre here, Apttus has also been aggressively trying to enter the emerging market in India for addressing the need for 'Quote-to-Cash' processes, it said.
Apttus is primarily operating in the enterprise business and moving forward and it would also start working in the SME business, the statement said.
As per Gartner report, the QTC market is projected to grow to USD 41 billion by 2018.

The India operations of Apttus Inc started in Ahmedabad with a 5-member team in 2012 which has grown to 250 members as of 2016.
Apttus is a silicon valley based fairytale company which got it's first round of funding in 2013 and has till date, raised USD 186 million.