An agreement between Arvind Mills Limited and Khadi and Village Industries Commission (KVIC) was signed in Ahmedabad yesterday, KVIC said in a statement.
After signing the agreement, company's Executive Director Puneet Lalbhai said that they plan to purchase approximately one million metres of khadi denim every year.
Under the MoU, khadi denims and other khadi products made by Arvind Ltd will bear KVIC's certification mark.
"This deal will not only enhance the khadi's sales annually by Rs 40 crore but will also increase the economic stability of khadi artisans across India, by providing them Rs 2 crore as extra incentives," KVIC Chairman Vinai Kumar Saxena said.
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