Audi unveils sedan A3, says formal launch in mid-2014

German luxury car maker Audi today unveiled its much-awaited sedan A3 in the country and said it will be formally launched in the domestic market by mid-2014.
The Audi A3 is expected to be its cheapest sedan. However, the company declined to give any price range for the new vehicle. At present, the Q3 S is the cheapest Audi available at Rs 24.99 lakh.
"This is the right car at the right time. Among our top 10 priority markets, India is one of them. We will launch the car by mid-2014," Audi AG Vice President (Overseas Sales) Terence Johnson told PTI.

He said that in 2013, the company has achieved new sales record in 40 markets and India was one of them. It has sold 10,002 units in 2013, an increase of about 11 per cent over the previous year.
"We believe this market has tremendous potential for further growth of brand Audi. Reaffirming our commitment to the Indian market, we are bringing the Audi A3 Sedan. We expect the Indian market to continue to grow and to contribute substantially to Audi's global sales," he added.
In the country's total market of luxury cars, Audi accounts for about 2 per cent.

"We will continue with our network expansion strategy and plan to increase out network to 40 dealerships by end of 2014," Audi India Head Joe King said.

The company opened 11 new dealerships last year.
About the growth of Indian luxury car market, Johnson said that the sector is growing at about 7 per cent. "It is a good growth but not huge...This year also, I expect 5-7 per cent growth in the segment in India..But over 10 per cent growth will be pretty well," he said.
Further, the company showcased the concept car - Audi Sport Quattro.
Besides, it unveiled special versions of SUVs - Audi Q3, Audi Q5 and Audi Q7. It also showcased Audi RS Sportback.

"We have kick-started 2014 on a strong note and as we continue to strengthen our market leadership," King said.