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Bloomberg|Quint WhatsApp Service - India's Only Business News Service Which Offers Customized News and Stock Updates on the go

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Press Trust of India MUMBAI
Last Updated : Oct 23 2018 | 2:40 PM IST

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Over 3.5 lac subscribers in less than 8 months
Commenting on this commendable achievement, Mr. Ankit Dhadda, Head - Product & Marketing, Bloomberg|Quint said, "As the fastest growing business news portal, we realised that readers have a packed schedule and their need for crisp and curated content is higher than before. Hence, WhatsApp works as a perfect platform for content distribution. We utilized the mobile web space to convert mobile traffic into WhatsApp subscribers in just 2 clicks. The focus was on enabling BQ WhatsApp subscribers take better and faster business decisions."
Adding on to the uniqueness of the service, he said, "The product is a clear breakthrough innovation in the news space in India and has helped us augment our stellar performance. Although a few brands have already imitated the first layer of the product, we are continuously innovating in this space and have a clear competitive advantage."

Ms. Menaka Doshi, Managing Editor at Bloomberg|Quint, said "Bloomberg|Quint's WhatsApp Service is used by a wide audience ranging from business leaders to financial market experts mostly for two reasons. Its timeliness, we bring all big breaking stories to our readers and viewers in real time; and the convenience. No more flipping through tons of stories across numerous websites and social media platforms to find what's important and relevant to your business day. Just check the BQ WhatsApp feed on your phone and read the story whenever you have time."
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Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Oct 23 2018 | 2:40 PM IST

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