Britannia, Greek bakery company ink pact; JV on cards

Image
Press Trust of India New Delhi
Last Updated : Feb 21 2017 | 12:32 PM IST
FMCG major Britannia today said it has signed an MoU with Greece's cakes and confectionery major Chipita and is in advance stage of discussion to finalise definitive agreements including a JV.
"This is inform you that the company has signed a non-binding Memorandum of Understanding (MOU) with Chipita, a Greek company for exploring certain business opportunities. The company is in advance stage of discussion with Chipita to finalise definitive agreements inter-alia include joint venture (JV) agreement," Britannia Industries said in a BSE filing.
Chipita is present internationally in 4 major product categories - croissants and similar dough products, savoury snacks (bake rolls), cakes and confectionery.
Chipita is already operating in India. The company has been operating outside Greece since 1995 by setting up manufacturing plants in Bulgaria, Portugal and Egypt, followed by Poland, Romania, Russia and Saudi Arabia and more recently India, and Turkey.
Shares of Britannia were trading 0.92 per cent down at Rs 3,223.50 apiece on BSE.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 21 2017 | 12:32 PM IST

Next Story