The 34-year-old "Pretty Girls" hitmaker made the announcement before her return to the stage for her "Piece of Me" show, reported ET online.
Named "Private Show," this will be Spears' 20th fragrance in 12 years.
"Private Show celebrates one of my biggest passions - dancing It is inspired by the electric energy I feel when I'm performing, whether during rehearsals or on-stage during my show. I wanted my fans to have an uplifting, sexy scent that empowers them to achieve their dreams!
"Private Show", which is priced between USD 9.99 and USD 52, is inspired by Britney's love of dulce de leche, white florals and iced coffee.
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