The BSkyB's broadband service advert reportedly includes pricing details in small print that takes aim at rival company, telecom giant BT, reported Ace Showbiz.
In the advertisement the 58-year-old 'Die Hard' star is seen complaining about his slow broadband service before when someone responds, "You could try Sky Broadband. It's totally unlimited. Sky Broadband Unlimited is USD 11.60 a month, which is less than half BT's standard price."
Advertising Standards Authority in the country said that the company should have used a voice over instead of printing the price in text.