The three-day festival, to be held at the Indira Gandhi National Centre for the Arts, New Delhi, will also promote the North East as the tourism destination for both domestic and foreign travellers.
This time the event will have a special awareness campaign on Majuli, the world's largest river island with a population of 1,50,000 people, which will be held on Saturday, a release issued here said.
Majuli, the island on the mighty Brahmaputra, is also the abode of Vaishnavism in Assam. Its scared monasteries attract tourists from across the globe.
A documentary will also be screened to highlight Majuli's heritage, its captivating natural beauty and its painful ordeal every monsoon due to floods and erosion.
Lou Majaw, rock legend from Shillong, will be the star attraction on the opening day. As many as 40 music bands, including Parikrama, and 30 dance forms promise to make the festival one of the biggest cultural festivals outside the region. Brand ambassador Zubeen Garg will also perform during the festival.
This year's attraction of the festival include football that has a huge fan following in the Northeast. About 20 teams from colleges of the National Capital Region and clubs of the Northeast are engaged in the competition from October 9.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
