Tycoon Wang Jianlin's Wanda Group bought the 1950 painting "Claude and Paloma", depicting Picasso's two youngest children, at auction last week for more than double the high estimate of USD 12 million.
"With that money, how many sick people could receive treatment? Why not give something back to society first?" said one person posting on China's hugely popular microblogs, adding: "China's nouveau riche are short of nothing except conscience."
"Only an enterprise with culture can understand art and collect the best artwork in the world," Guo Qingxiang was quoted as saying.
"Chinese people should be proud rather than focus on how much money was spent."
Wang, whose personal wealth is estimated by Forbes magazine at USD 14 billion, has recently sought to make a splash in cultural circles.
Last year he bought US cinema chain AMC Entertainment, while in September he hosted a Hollywood star-studded gala to announce a planned entertainment complex in China.
Some Chinese companies and individuals have sought to buy up Chinese art and antiques overseas to repatriate them, and one microblog user asked: "Why not purchase Chinese paintings? What happened to passing on our own heritage?"
Another added: "You can buy back China's lost treasures first if you have so much money to burn.
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