Speaking after an IAAF Council meeting yesterday, Coe stepped down from his lucrative ambassadorial role for Nike over what some people dubbed as a conflict of interest, notably over the award of the 2021 world championships to Eugene, located in the same Oregan state as the giant US sportswear company.
"The journey back to trust is not a scientific one, there's is no certainty in this," said Coe.
"But it does have to start with making sure that we have an organisation that is fit for purpose and can deliver the services that it needs to, and can maintain and rebuild the reputation that clearly has been hit very hard in the last few weeks."
In the wake of those shocking revelations, the IAAF then acted on a bombshell report by an independent commission of the World Anti-Doping Agency (WADA) by banning Russia from all international competition because of what it called systematic state-sponsored doping of its athletes.
Coe, a two-time Olympic 1500m gold medallist for Britain, was in no doubt that the transformation of the IAAF and athletics, the Olympic's main sport, would take some time.
"One of the prevailing sentiments around the council table was there was not a single person in that room who did not remotely underestimate the challenges we face in addressing the failures and rebuilding trust in our sport."
When Coe took power from the disgraced Diack in August, he beat out Sergey Bubka on a zero-tolerance stance on doping that was the backbone of rebuilding trust.
Coe has the support of the IAAF Council, the 26-strong body that governs world track and field.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
