"We have taken cognisance of the matter after learning about it from the media. The matter has been taken very seriously at all levels. The police have been asked to investigate. The cyber crime department will investigate the matter," Chief Electoral Officer (CEO) B B Swain said today.
He said the district election officers (DEOs) have been asked to be careful about the poll code violation on social media platforms and address the matter immediately.
The 1.15 minute-long clip, which begins in Gujarati, shows a girl hurrying back to home through a deserted locality with 'azaan' (a Muslim call to prayer) playing in the background. The clip ends with a line that reads, "Our vote, our safety."
Nobody has claimed responsibility for making and circulating the video clip, which has been doing rounds on social media.
In his letter, advocate Govind Parmar of Human Rights Law Network had written that the video attempts to spread hatred by whipping up fear towards the Muslim community with an attempt to polarise votes.
He also sought action against the persons behind the video clip under section 153(A) - promoting enmity between different groups on grounds of religion - of the Indian Penal Code and relevant sections of the Information Technology (IT) Act.
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