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Elaborating on the inception of D-Alive, Sarrah Kapasi, Co-founder and CEO said, "The groundwork for us started only in 2016, but my tryst with diabetes dates back a lifetime. Every product by D-Alive is better than the best because it is created first for my father and then for everyone else. We took our time for getting every aspect right, be it the product R&D, distribution and retail plan, or understanding consumer needs."
Sarrah added, "We are glad to be officially launching with first set of products just ahead of Diwali which is synonymous with sweets. We are currently in the process of exploring and finalizing more product categories like sauces, salad dressings, yogurts along with a range of accessories like socks, cool kits which will be introduced in a phased manner basis the market sentiments."
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