"Risk of Death of a family member (is) ranked number one on the risk parameter with respondents giving a rating of over 70 per cent," the survey conducted by ICICI Lombard said.
As per the company, the survey was conducted among more than 320 people on popular social media websites like Facebook and Twitter.
The survey said that risk of medical emergency, accidental disability, critical illness follow death, with rank numbers two, three and four, respectively.
"It is interesting to note that despite the economic slowdown resulting in increasing concern on job security, people still believe that health concerns supersedes financial and material issues, which would not have been a case about a decade ago," said vice president (health underwriting and claims) of ICICI Lombard, Amit Bhandari.
"This clearly shows that there is a need for health and other non-life insurance products which can protect one against financial liabilities arising out of medical treatments and other exigencies," he added.
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