Durga puja : occasion for parties to reach out to the people

Image
Press Trust of India Kolkata
Last Updated : Sep 27 2017 | 11:42 AM IST
Durga Puja draws the maximum number of people to the pandals in West Bengal and both the ruling and the opposition parties are using the occasion to reach out to them.
Like in the other years the political parties have set up stalls to sell books espousing their ideologies and to connect with the people.
BJP, which has been trying to place itself as the main opposition to ruling TMC, has this time decided to come up with stalls outside Puja pandals across the state.
"This time we have decided to set up stalls outside all the Puja pandals. These book stalls will be used as platforms for connecting with the masses. Also to spread the message about the developmental work done by our party's government at the Centre," state BJP president Dilip Ghosh told PTI.
The party has also decided that its district leaders who are engaged in organizing community pujas will recite Sanskrit shlokas from the pandals, he said.
The CPI(M), which was earlier averse to taking part in religious festivals, is now banking on a "social festival" like Durga Puja to reach out to the people and revamp its dwindling mass base in West Bengal.
The party has allowed its MLAs to take part in inaugural programmes of Durga Puja and giving stress to setting up stalls of its mouthpiece 'Ganashakti' outside the pandals as it faces a tough time in the state in coping with the ruling Trinamool Congress and the opposition BJP.
Earlier, the participation of CPI(M) and its cadres was limited to sitting at the hundreds of party books stalls outside puja pandals across the state and sell Left literature - even works of Lenin, Stalin and Karl Marx.
Durga Puja was used a platform by the Left to popularize Marxist literature and spread the ideology.
The ruling Trinamool Congress on the other hand appears to have stolen the march as most of the community Durga Pujas in Bengal, including some of the biggest ones, are organized by TMC leaders and ministers.
It too has set up stalls of TMC party mouthpiece 'Jago Bangla' outside the puja pandals and like the other parties its workers are working overtime during the festive season to spread the message about the state government's developmental work.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 27 2017 | 11:42 AM IST

Next Story