Online retail giant eBay said Thursday it would create its own "Managed Delivery" for sellers on its platform to better compete with Amazon and boost its brand recognition.
The new service will result in "hundreds of millions of eBay-branded boxes and packages being placed on front porches across the United States within the next few years," said a statement from the California-based electronic commerce firm.
"These branded packages will not only deliver a better shopping experience for customers, but materially enhance eBay's brand identity as a popular consumer shopping destination."
"Managed Delivery will be a competitively-priced logistics solution for businesses selling high-volume goods in popular categories like electronics, home and garden, and fashion. The implementation of this service will dramatically lessen the shipping burden on sellers, while improving the shopping experience and making unboxing fun for buyers."
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